Lead Magnet Ideas For Internet Marketers

 A lead magnet is an incentive you offer your prospects or site visitors in exchange for their contact information usually email address. The main goal of a lead magnet is lead generation. Lead magnet also known as free offer or giveaway must be something valuable and high quality that you could command a good price for if it were sold. It should be something your prospects would really want so that it is irresistible for them to exchange their contact information.