1.
Split the content for use as blog posts or
articles. Re-write it to ensure originality and to insert keywords that are
relevant to your site. You probably already know that the more your business
gets “out there” the faster it will grow.
2.
Give away products for free to build your
list. This is probably the most common use of PLR products, but definitely very
effective. Practically everyone likes to get something for nothing. People will
want to join your list to receive more from you. Many people use eBooks to
really introduce themselves and the information they have to offer.
You can also use the
material to create newsletters, which will increase your email marketing
campaign. Sometimes just knowing you’ll be among the “first” to get valuable
information will entice people to want to join your list. With each new list
member, you’re helping your business to grow into the kind of business you’ve
dreamed of.
3.
Test your marketing campaigns. If you are
doing email or direct mail campaigns, create two different landing pages with
the same product and test the conversion rate of the landing page or the
conversion rate of the email or direct mail message.
You can have the
greatest information available, but sometimes how that information is presented
can make all the difference. Who you present it to and in what manner you
present it can definitely determine whether or not that product line is
successful. By testing your campaign, you can come up with a way that really
reaches your audience.
Figure
out what it is that attracts your target marketing. Often times,
it’s simply where
you place things on page that catches their eye. Testing is easy to do, and
prevents you from having to do all that hard work creating something you think
is great but just doesn’t click with your potential customers. Trying alternate
headlines and titles to see which grabs the reader’s attention can be extremely
important, because the headline/title is the first impression they see of you.
4.
Use content for free publicity or press
releases. Use the information to write up informational editorials or press
releases to help get free publicity in local and online media channels. Just
like most things, the success of a small business begins at home. Press
releases and free publicity are an excellent way to let those around you know
who you are.
If
they see something they like, they’ll want to know more. With the global
market, you can increase your business internationally with very little effort.
You pay for the quality PLR product and use it effectively for free publicity.
This gets you recognized. After that, the material can be used to offer even
more to those who saw your press release or other publicity.
5.
Establish yourself as an authority in your
niche. Build your credibility with additional information and resources from
the PLR products. Since practically the beginning of time, authors have been
revered as authorities in their field. Look how many times the Bible has been
rewritten.
Break it into
parts to be loaded into your weekly or monthly auto responder. Just like any
written material, people like “series.” By taking the material and dividing it
into effective sections, you can draw people back to you again and again. You
may also break it down what works for each of your individual lists. You may
have a diversified business, and not everyone will be interested in everything
you have to say. Using an auto responder, you can have those divided portions
be on different aspects of your business and the right material will get to the
right market. When that happens, people like subscribing to you, because
they’ll know you are sending them content they will find relevant and valuable
to them.
You won’t be
considered as “junk” mail because you send things they’re not interested in.
This keeps them as a subscriber and prevents them from “unsubscribing” from
your list.
6.
Add value to your joint venture
contribution. Create a unique PLR package product that is available to your
joint venture partner list only. Being part of a “special” group makes
subscribers feel important. If people know they can only get the material from
your joint venture contribution, it truly makes them feel important. This can
definitely add value.
7.
Use snippets to create blurbs on Twitter.
Pre-schedule the tweets using pieces from the product to help engage your
audience. Give them just enough to make them know they can’t miss what you have
to say. Remember, the material becomes yours. You can use it anyway you choose,
but with the popularity of Twitter. You can let those people who follow you get
a “sneak peek” of what’s to come and definitely direct more content to your
site or blog. Twitter is a very fast word-of-mouth site.
Word-of-mouth has been
around for a long time because it works. Remember the saying from “Field of
Dreams...” “If you build it, they will come.” If you Tweet something
intriguing, they will come to your site for the rest of the story.
8.
Use snippets to create blurbs on Twitter.
Pre-schedule the tweets using pieces from the product to help engage your
audience. Give them just enough to make them know they can’t miss what you have
to say. Remember, the material becomes yours. You can use it anyway you choose,
but with the popularity of Twitter. You can let those people who follow you get
a “sneak peek” of what’s to come and definitely direct more content to your
site or blog. Twitter is a very fast word-of-mouth site.
9.
Record an MP3 of the content. Sell the
audio as a separate or accompanying piece. Or make the audio available on
iTunes or similar downloadable forum. Not everyone likes to receive their
information the same way. We all process material differently. Some like to
read or have something they can print out to write notes or comments to
themselves. Others would rather listen to the material.
10.
Create a video. Create a slideshow with
graphics and post a video of the information. Now you’re really increasing your
marketing ability. You don’t just have a written or audio format, but you
actually have something they can view. Seeing who you are can help build rapport
with your audience faster than just about any other way. Short videos taken
from your blog posts, articles, or eBooks is a great way to make that rapport
happen. The videos should only be about three minutes each, so you can see a
good eBook can do a lot of videos. It allows you to post on sites like YouTube,
your blog, or on your social media pages to draw in those who will find
themselves feeling they are part of your organization. It’s the perfect
personal touch that customers enjoy and return to time and time again.
11.
Create an e-book or accompanying workbook.
For audio or video PLR products, have it transcribed and create an eBook. Or
for eBook products, create a workbook to help readers utilize and understand
the material. Many people need that “hand’s-on” approach to learning
information. Having workbooks is a great way
to give it to them. It allows them
to really think through and then act out what is you are trying to get across. Offering
a workbook in conjunction with the eBook, audio, or video content will cause
your audience to feel they are getting a greater value for their money. If you
want the information and more than one person can give it to you, who would you
buy it from? Most people will choose the one who they feel is giving them the
best deal. If I know that a workbook will enhance my conception of the tasks I
need to learn from the workbook, I’ll definitely opt for the workbook. Most
people are the same way.
12. Write
a how-to guide. This is especially useful when re-selling PLR software. Provide
a how-to guide or a video demonstrating simple tricks to use the programs or
how to install the website templates. Actually showing people how to do
something can be extremely valuable for some people. Actually walking them
through with a how-to guide in some or all formats gives them a greater grasp
of what it is they’re trying to learn from you. Content that gives people a
clear picture of what it is they want to know will cause them to continue to
want their information from you in the future, so it builds future business.
13.
Use as material for a weekly podcast.
Discuss the material and add to it by providing current event examples or
personal experiences to create a connection with your audience. Podcasts are a
great teaching experience for you and a great learning experience for your
audience. You can take the PLR material and create segments you’re excited
about to share. It can even increase your audience if you add levels for your
podcasts.
If
technology is your thing, for example, creating a version of your podcast that
can reach a beginner or someone who is “technologically challenged,” for those
who have a fairly good grasp and are seeking a greater knowledge, or for those
who are advanced where you can share information among the viewers can give you
an extremely wide viewing audience. Does it take a little work to get started?
Yes, but once you create your podcast, you can use it reach out and touch many
others. The more you reach, the more visits you’ll have to your site.
14.
Add content to your own report or eBook to
add additional references or material. While your original eBook or product is
likely great, by adding additional sources to it, you increase the value to
your customers as well as your credibility. You can likely find many valuable
resources that you may have never thought of. Adding those to your already good
content can make it awesome content.
15.
Start an informational YouTube Channel. On
a weekly or bi-weekly basis use portions of the content to create simple
YouTube videos of you discussing the material. YouTube grows larger and larger
each day. The ability to grow an audience of viewers is also growing by leaps
and bounds. Use the PLR information, and then WOW them with a great intro to
catch their attention and make them want to watch it.
Remember that on a
video, you only have about three seconds to grab your audience before they
click off. Once you’ve hooked them, give them the valuable content and they’ll
want to return for your next program. They’ll probably even subscribe if given
the option. The only thing that’s probably keeping you from having success on
YouTube is you’re not on it. Get that quality PLR information on a channel and
see how fast you can watch the traffic increase.
16.
Translate the content into other
languages. This is a big way to gain access to other markets. Also keep an eye
out for good PLR products that may be only available in other languages and
then have it translated into English before another online entrepreneur
gets access. The world
of online businesses is truly a “world-wide” market. Internationally translated
material gives you a good piece of that market.
You may have
great material in English. If someone is Japanese, however, and they don’t
speak English, then your English material will have far less value to them. Not
everyone is willing to struggle through when they only know a little of the
language. They’ll just look for something similar to your content in a language
they understand. It’s a lose/lose situation. They miss out on the better
quality information, and you miss out on the sale. By translating, you can
offer your information to the world in a way they can all comprehend that can
be extremely profitable for you.
17. Build
an online-course about the material. Sell the e-course as a complete package.
When you’re looking for training, an e-course can be a very valuable package of
information. Not only that, it can give the person who completes the e-course a
great sense of pride for learning a new skill or increasing their ability in an
area. You can create “how-to” material which is great. Taking it a step further
and creating an eCourse, however, can open doors for those who complete it.
18.
Use the materials as resources or
guideline to create a coaching program or Mastermind group. Coaching and/or
mentoring programs are big in many niches. Your quality PLR content can help
you create that as either your main goal or an extended service. If you establish
yourself as an expert with good quality PLR material, people will be interested
in how you can help them. They’ll read it, and they’ll believe it.
Coaching/mentoring can be a very profitable business in itself, and having the
information to share ready and available is an excellent start.
19.
Create weekly webinars. Additional value
can be added by contact experts in the field and use the PLR information to
help steer each webinar or interview through your questions. Webinars are a
great way to become more one-on-one with your viewers. Interacting through
discussions in the group sessions can help build rapport with you and your
target audience. In turn, this can be beneficial both to you and your business
reputability, but also in helping your clients achieve their goals as well.
Use the
information to responds as an expert on discussion forums or places like Yahoo
Answers. Be sure when you respond that you link back to your website. Forums
are a great way to get yourself known, build rapport with others in the forum,
and send traffic to your site. By establishing yourself as an expert, if they
like what you
say
on the forum, you can lead them to your site for more information.
Participating in
forums by answering questions will also give you greater search engine
optimization. It will mean more hits for your site when someone searches
through sites like Google. The more traffic you build to your site, the greater
your search engine optimization grows.
20. Use
the information to responds as an expert on discussion forums or places like
Yahoo Answers. Be sure when you respond that you link back to your website.
Forums are a great way to get yourself known, build rapport with others in the
forum, and send traffic to your site. By establishing yourself as an expert, if
they like what you
say
on the forum, you can lead them to your site for more information.
Participating in
forums by answering questions will also give you greater search engine
optimization. It will mean more hits for your site when someone searches
through sites like Google. The more traffic you build to your site, the greater
your search engine optimization grows.
21.
Create a membership website. Charge a
monthly subscription fee and use the information to populate your website with
regular new content. If your content is valuable, people don’t mind paying
subscription fees. They know what they’ll be getting is quality information. If
people are willing to subscribe, then you know they’re interested in what you
have to say. Keep providing it for them, and they’ll stay members. A monthly
fee shouldn’t be big in itself—it’s in the number of members you attract. Make
money by building your membership list, your profits will increase.
22.
Resale the basic selling rights. First,
make sure you do have the rights to resell the product, but once that has been
established, provide the product, or the revised product to your list allowing
them to resell it. If someone buys something from you that they can turn around
and make a profit from, it will be well worth it for them to make the
investment of buying the basic selling rights.
23.
Create a contest. Maybe you are looking for
a new logo for your site, a fresh take on an advertising concept, or a way to
reach an new audience. Create a contest asking readers to provide you with
ideas and give the winner access to a valuable PLR package or product. Contests
are a great way to draw attention to your site. Everyone likes to be a winner.
Remember when you were in elementary school and got a blue ribbon for reading
the most books, scoring the highest on a test, creating the best project. You
worked hard at it and gave it a lot of thought. The prize wasn’t what mattered,
it was the chance to be declared “winner.”
24.
Give the PLR products to your affiliates
as an additional resource to help them make sales. You’re part of a team. What
is good for one is usually good for the entire affiliate team. If you give your
quality PLR products to your affiliates, it will make them more likely to share
with you. This not only builds the team spirit, but it helps the entire
affiliate group grow.
25. Use
the products as a give-away for individuals completing a user survey. With any
business, especially online, regularly checking in with your target audience to
find out their needs, likes and dislikes is useful for creating better
products. You can use the PLR products to incentivize individuals to complete
these surveys for you. You can use basic geographical information to actually
see if those viewing your sites have changed.
